| 000 -LEADER |
|---|
| fixed length control field |
00463nam a2200169Ia 4500 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
RY.000; |
| 100 ## - MAIN ENTRY--AUTHOR NAME |
|---|
| Personal name |
Yadava, J.S. |
| 245 #0 - TITLE STATEMENT |
|---|
| Title |
Advertising and social responsibility |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Year of publication |
1983 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Number of Pages |
2v.264p. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Content Analysis 136p. Consumer Survey 128p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
ADVERTISING - INDIA |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
CONSUMERS - INDIA |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Mohnot, Abhilasha |
| 710 ## - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
Indian Institute of Mass Communication, New Delhi |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Research Reports |
| Source of classification or shelving scheme |
|
