| 000 -LEADER |
|---|
| fixed length control field |
00549nam a2200181Ia 4500 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
TS 1086 |
| 100 ## - MAIN ENTRY--AUTHOR NAME |
|---|
| Personal name |
Satyendra Kumar |
| 245 #0 - TITLE STATEMENT |
|---|
| Title |
Comprehensive and comparative study of marketing strategies of ICICI Bank |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Year of publication |
2016 |
| Name of publisher |
Chandra Shekhar Azad University of Agriculture & Technology, Kanpur |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Number of Pages |
v.p |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
includes bibliography |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
ICICI BANK |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
BANKS AND BANKING/// ICICI BANK |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
BANK MARKETING |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
FINANCIAL INSTITUTIONS |
| 710 ## - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
Kunwar, Neelma |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Thesis |
| Source of classification or shelving scheme |
|
