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Advertising and social responsibility

By: Yadava, J.S.
Contributor(s): Mohnot, Abhilasha | Indian Institute of Mass Communication, New Delhi.
Publisher: 1983Description: 2v.264p.Subject(s): ADVERTISING - INDIA | CONSUMERS - INDIADDC classification: RY.000;
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Item type Current location Call number Status Date due Barcode
Research Reports Research Reports NASSDOC Library
RY.000; (Browse shelf) Not for loan 20131

Content Analysis 136p. Consumer Survey 128p.

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