Study of promotional mix strategies of the large pharmaceutical companies
By: Jain, Sanjay.
Contributor(s): Saxena, Karunesh.
Publisher: Mohanlal Sukhadia University, Udaipur 2008Description: 350.Subject(s): Pharmaceutical industry -- MarktingDDC classification: TJ.0242Item type | Current location | Call number | Status | Date due | Barcode |
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Thesis | NASSDOC Library | TJ.0242 (Browse shelf) | Not for loan | 46659 |
includes appendices and bibliography
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