Gender , Branding, and the Modern Music Industry : The Social Construction of Female Popular Music Stars
By: Lieb, Kristin J.
Publisher: New York Routledge taylor & francis group London and New York 2018Edition: 2nd.Description: xxvii,265p.ISBN: 9781138064164.Subject(s): Women musicians -- Feminism and music -- Popular music--Social aspectsDDC classification: 781.64082 Summary: Gender, Branding, and the Modern Music Industry combines interview data with music industry professionals with theoretical frameworks from sociology, mass communication, and marketing to explain and explore the gender differences female artists experience. This book provides a rare lens on the rigid packaging process that transforms female artists of various genres into female pop stars. Stars-and the industry power brokers who make their fortunes-have learned to prioritize sexual attractiveness over talent as they fight a crowded field for movie deals, magazine covers, and fashion lines, let alone record deals. This focus on the female pop star's body as her core asset has resigned many women to being "short term brands," positioned to earn as much money as possible before burning out or aging ungracefully. This book, which includes interview data from music industry insiders, explores the sociological forces that drive women into these tired representations, and the ramifications for the greater social world.| Item type | Current location | Call number | Status | Date due | Barcode |
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NASSDOC Library | 781.64082 LIE-G (Browse shelf) | Available | 51393 |
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| 780.9541 SHA-M Music culture of North-East India | 781.071 ROU- The Routledge companion to music theory pedagogy / | 781.436 BRA-T Transpositions: on nomadic ethics | 781.64082 LIE-G Gender , Branding, and the Modern Music Industry | 781.76 DAS-K Kamrupia Dhulia : | 784.19 ENG-M Musical instruments of the world | 791 SAY-; Entertainment and society: audience, trends, and impacts |
Includes index
Gender, Branding, and the Modern Music Industry combines interview data with music industry professionals with theoretical frameworks from sociology, mass communication, and marketing to explain and explore the gender differences female artists experience. This book provides a rare lens on the rigid packaging process that transforms female artists of various genres into female pop stars. Stars-and the industry power brokers who make their fortunes-have learned to prioritize sexual attractiveness over talent as they fight a crowded field for movie deals, magazine covers, and fashion lines, let alone record deals. This focus on the female pop star's body as her core asset has resigned many women to being "short term brands," positioned to earn as much money as possible before burning out or aging ungracefully. This book, which includes interview data from music industry insiders, explores the sociological forces that drive women into these tired representations, and the ramifications for the greater social world.
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