Includes bibliographical references and index.

Preface -- Part I Overview and methods: The psychology of attitudes, motivation, and persuasion -- The measurement of attitudes -- Part II Organization and influence of attitudes: The origins and structure of attitudes -- Attitudes and the implicit-explicit dualism -- The influence of attitudes on behavior -- Part III Influences on attitudes: psychological processes: The influence of affect on attitude -- Cognitive and metacognitive processes in attitude formation and change -- Some determinants and consequences of beliefs: cognitive, social, and motivational -- Motivational influences on attitudes -- The influence of behavior on attitudes -- Embodied cognition and the construction of attitudes -- Social cognitive neuroscience of attitudes and beliefs -- The impact of individual differences on attitudes and attitude change -- Communication-induced persuasion or resistance: processes and effects of who says what to whom -- Culture and attitude theorizing: attitudes in western and non-western contexts -- Part IV Summation: Attitudes in the 21st century: accomplishments, challenges, and gaps -- Index.

Attitudes are evaluations of people, places, things, and ideas. They help us to navigate through a complex world. They provide guidance for decisions about which products to buy, how to travel to work, or where to go on vacation. They color our perceptions of others. Carefully crafted interventions can change attitudes and behavior. Yet, attitudes, beliefs, and behavior are often formed and changed in casual social exchanges. The mere perception that other people favor something, say, rich people, may be sufficient to make another person favor it. People's own actions also influence their attitudes, such that they adjust to be more supportive of the actions. People's belief systems even change to align with and support their preferences, which at its extreme is a form of denial for which people lack awareness. These two volumes provide authoritative, critical surveys of theory and research about attitudes, beliefs, persuasion, and behavior from key authors in these areas. The first volume covers theoretical notions about attitudes, the beliefs and behaviors to which they are linked, and the degree to which they are held outside of awareness. It also discusses motivational and cultural determinants of attitudes, influences of attitudes on behavior, and communication and persuasion. The second volume covers applications to measurement, behavior prediction, and interventions in the areas of cancer, HIV, substance use, diet, and exercise, as well as in politics, intergroup relations, aggression, migrations, advertising, accounting, education, and the environment.