Rai, Usha Kiran <br/><br/>
Advertising agency operations: a study of selected advertising agencies in India 

 -  Banaras Hindu University  1992 
 - 275p. + C D - 51 
<br/><br/><label>Subjects--Topical Terms: </label><br/>AGENCIES, ADVERTISING//ADVERTISING AGENCIES<br/>MEDIA PLANNING IN ADVERTISING//ADVERTISING MEDIA PLANNING<br/>ADVERTISING BUSINESS//ADVERTISING AGENCIES<br/>ADVERTISING AGENCIES - INDIA<br/>ADVERTISING MEDIA SELECTION//ADVERTISING MEDIA PLANNING
<br/><br/><label>Dewey Class. No.: </label>TR.0317