Yadava, J.S. <br/><br/>
Advertising and social responsibility 
edited by:Mohnot, Abhilasha

 -  1983 
 - 2v.264p. 
<br/><br/> Content Analysis 136p. Consumer Survey 128p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>ADVERTISING - INDIA<br/>CONSUMERS - INDIA
<br/><br/><label>Dewey Class. No.: </label>RY.000;