Testing the applicability of porter's generic competitive strategies for shopping malls: a case study of The Great India Place (TGIP) shopping mall, Noida (UP)
- Mohanlal Sukhadia University, Udaipur 2011
- xi, 438
includes appendices and bibliography
Shopping malls--India--Noida Retail trade--India--Noida Retail trade--India--Noida--Management The Great India Palace--India--Noida Shopping malls--India--Noida--Employees