Hanspal, Savita <br/><br/>
Advertising and marketing strategies: a lifestyle approach 

 - Delhi  New Century Publications  2001 
 - x, 326p. 
<br/><br/>Includes bibliography and index 
<br/><br/><label>ISBN: </label>81-7708-005-9 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behaviour<br/>Marketing<br/>Advertising - Management<br/>Life style<br/>Advertising management
<br/><br/><label>Dewey Class. No.: </label>658.82 HAN-;