000 | 00463nam a2200169Ia 4500 | ||
---|---|---|---|
999 |
_c10426 _d10426 |
||
082 | _aRY.000; | ||
100 | _aYadava, J.S. | ||
245 | 0 | _aAdvertising and social responsibility | |
260 | _c1983 | ||
300 | _a2v.264p. | ||
500 | _aContent Analysis 136p. Consumer Survey 128p. | ||
650 | _aADVERTISING - INDIA | ||
650 | _aCONSUMERS - INDIA | ||
700 | _aMohnot, Abhilasha | ||
710 | _aIndian Institute of Mass Communication, New Delhi | ||
942 |
_cRP _2ddc |