000 00463nam a2200169Ia 4500
999 _c10426
_d10426
082 _aRY.000;
100 _aYadava, J.S.
245 0 _aAdvertising and social responsibility
260 _c1983
300 _a2v.264p.
500 _aContent Analysis 136p. Consumer Survey 128p.
650 _aADVERTISING - INDIA
650 _aCONSUMERS - INDIA
700 _aMohnot, Abhilasha
710 _aIndian Institute of Mass Communication, New Delhi
942 _cRP
_2ddc