Hanspal, Savita
Advertising and marketing strategies: a lifestyle approach - Delhi New Century Publications 2001 - x, 326p.
Includes bibliography and index
81-7708-005-9
Consumer behaviour
Marketing
Advertising - Management
Life style
Advertising management
658.82 HAN-;
Advertising and marketing strategies: a lifestyle approach - Delhi New Century Publications 2001 - x, 326p.
Includes bibliography and index
81-7708-005-9
Consumer behaviour
Marketing
Advertising - Management
Life style
Advertising management
658.82 HAN-;