Advertising and marketing strategies: a lifestyle approach (Record no. 3670)
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000 -LEADER | |
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fixed length control field | 00533nam a2200193Ia 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
ISBN | 81-7708-005-9 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.82 HAN-; |
100 ## - MAIN ENTRY--AUTHOR NAME | |
Personal name | Hanspal, Savita |
245 #0 - TITLE STATEMENT | |
Title | Advertising and marketing strategies: a lifestyle approach |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication | Delhi |
Name of publisher | New Century Publications |
Year of publication | 2001 |
300 ## - PHYSICAL DESCRIPTION | |
Number of Pages | x, 326p. |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc | Includes bibliography and index |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Consumer behaviour |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Marketing |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Advertising - Management |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Life style |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Advertising management |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Books |
Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Bill Date | Full call number | Accession Number | Price effective from | Koha item type |
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NASSDOC Library | NASSDOC Library | 2004-09-09 | 2004-10-05 | 658.82 HAN-; | 39912 | 2019-04-18 | Books |