Advertising and marketing strategies: a lifestyle approach
By: Hanspal, Savita.
Publisher: Delhi New Century Publications 2001Description: x, 326p.ISBN: 81-7708-005-9.Subject(s): Consumer behaviour | Marketing | Advertising - Management | Life style | Advertising managementDDC classification: 658.82 HAN-;| Item type | Current location | Call number | Status | Date due | Barcode |
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NASSDOC Library | 658.82 HAN-; (Browse shelf) | Available | 39912 |
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| 658.81 BEE-; Many arts of sales management | 658.8120954 GUP-R Rates of return on equities: the Indian experience | 658.8120954 KRI-1 1-800-Worlds | 658.82 HAN-; Advertising and marketing strategies: a lifestyle approach | 658.83 SMI-; Interviewing in market and social research | 658.8342 ATS-; Rise of sharing: fourth-stage consumer society in Japan | 658.83420954 CON- Consumer market demographics in India |
Includes bibliography and index
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